The airline industry is really taking off. To stay competitive in this rapidly-growing industry, many of the world's best airline companies are now collaborating with top social influencers (i.e. Instagrammer, YouTubers, bloggers, and Snapchat stars) to create aspirational content aimed at reaching large, engaged audiences.
Why Airlines Rely On Top Social Influencers To Reach Audiences
As social media platforms and apps become a greater part of daily life, important purchasing decisions now base on recommendations from top social influencers. In fact, a recent study found that 82% of consumers were "highly likely" to follow the recommendations of an influencer.
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Because most airlines offer relatively the same services, cultivating a positive brand identity is one of the most effective ways that airlines can distinguish themselves from competitors. Partnering with top social influencers—especially those who espouse an aspirational lifestyle—can help airline brands forge an attractive corporate identity and drive consumer action when it comes time to book a family vacation, honeymoon, or weekend getaway.
GRU ✈️ LHR - A bordo da Primeira Classe (de Taubaté, rs) da @British_Airways no B77W. O layout é 1-2-1, os passageiros tem acesso ao corredor, poltronas que viram camas e serviço completo de jantar com canapés + 4 opções de entrada + 5 opções de prato principal + 2 de sobremesa + diversos queijos e seleções de frutas frescas 🐳 Bom, chegando em Londres dou notícias de como foi o serviço. Aguardem! #FirstClass #London #BritishAirways
PitchMyStyle mobile app offers that collaboration. Their influencers range from micro influenceres to top verified Instagram influencers. Post your airline or travel agency for promotion and influencers will reach out to you according to your price. Or reach out to influencers yourself. Once you find your best collaboration the rest is taken care of by PitchMyStyle team.
Did you know Alaska Airlines Launched #WeekendWanderer Campaign With 8 Top Social Influencers
To generate excitement about their routes to beautiful destinations, Alaska Airlines enlisted eight travel and adventure micro-influencers (including Zak Zeinert, Alex Borsuk, Jon Trend, Lauraand Nick Visconti, Jovell Rennie, Emily Thomas, and Ryan Thayne) to document their trips to iconic locales on Instagram using the hashtag #WeekendWanderer. The Instagrammers have a combined social reach of 476K followers, making the influencer marketing campaign a powerful strategy for the mid-sized airline.