The "Data Dress" by Google

Google introduces a new Awareness API that would allow for smarter applications that could understand where you were, what you were doing, what’s nearby, and even the weather, in order to more intelligently react to your current situation. A new application in the form of a dress introduced by Google today. Yes, a dress is taking advantage of this sort of data. Official name is the "DataDress"

Google teamed up with H&M’s digital fashion house Ivyrevel on a project dubbed “Coded Couture.”

Through a forthcoming Android application, users can consent to have their activity and lifestyle data monitored – by way of the Awareness API – to create a their own, personalized, custom-made dress that’s ordered through the app.

The Android app being developed now will use the Snapshot API to monitor the person’s daily activity and lifestyle, including things like where they traveled, where they eat dinner or hang out with friends, the typical weather in the area, and more. This information is collected over a week’s time, then used to create a digitally tailored dress that can be bought within the app.

Google wants you to translate your life and your lifestyle into a unique, wearable look. But in reality, the resulting creation mainly displays your routes and routines as lines on map. Users can also choose which style of dress they want, whether a look for work, parties, or formal events.

Google says that the choice of material, color, embellishment used, and added details like belt and cuffs are data-driven, as well. For example, the material will be selected based on weather data like the temperature and the fit will be based on the wearer’s activity level.

Currently, the app is in a closed beta and being tested by a handful of style “influencers,” including Ivyrevel’s co-founder Kenza Zouiten.

The custom dresses will start at $99, and the app will release later this year.