Summer Beauty Trend: Minimalism

It’s no secret that this year in fashion has been chalk-full of ornamentation; however, there was one trend that went against the norm and I’m happy to say it popped up just in time for summer. This trend is the minimalist make-up look. The runways were filled with models sporting very mild tans, glowing complexions, and practically no make-up… or so it seems. Granted, it may take some time to master the finesse that is required to pull-off the no make-up look (ironic, I know), but when you do, it will save you time, money, and the fear of getting raccoon eyes on those sweltering summer afternoons. So slap on that sunscreen, sprinkle on some foundation, maybe throw on a hat while you’re at it and get ready for a summer full of (practically) make-up free bliss.

Text Mackenzie Stone                                                                                                    Images

Customize any product in your beauty regimen with Cover FX!

Pure pigments are concentrated doses of color, add those to your makeup routine and you have options. Whether you’re using MAC Pigments, or Cover FX’s Custom Cover Drops pigment makeup is multi-functional and a must-have for anyone’s makeup bag. Cover FX offers something different though, these drops of pure pigment can be mixed with moisturizer, primer, even foundation to create the perfect match to your skin. Every drop provides more coverage, until you can use this pigmented color as full-coverage foundation.


Here’s the even better news: this makeup doesn’t contain Parabens. It doesn’t contain Sulfates, Synthetic Dyes and Fragrances, and it doesn’t contain GMOs. In fact, Cover FX claims that they formulate this pigment with non-comedogenic products, meaning their products are formulated so that you don’t break out; specifically, they do not strip your skin of it’s natural moisture by breaking down your skin’s natural oils in order to work it’s magic.  


Cover FX’s Flash Fusion Technology is what turns your favorite skin care product into your new favorite makeup. The best part about these pigments are that you can mix them to make a color that matches you, meaning that if the 25 colors Cover FX offers don’t match you perfectly, adding them into moisturizer or your powder foundation can make this pigment suit you perfectly. Cover FX’s website also offers a Shade Finder, meaning that if you do not have a Cover FX makeup bar near you there are still options for finding your match.  


This pigment is the real deal. You can mix it with anything liquid, it doesn’t contain parabens or GMOs, and it will give you the coverage you want with just an extra drop. This makeup is groundbreaking, and worth the trip to the makeup counter for.


Text by Katrina Elizabeth Duran





Stella & Dot Family Brand on Top of Its Game with Latest Additions

Remember Stella & Dot? That cute little multi-million dollar jewelry company that epitomizes female entrepreneurial power? After about 8 years of success, they decided to spread their wings and open a charm bracelet company in the September of 2014 and, more recently, a line called Ever Skincare in the February of 2015.  While the charm bracelets appeal to the younger demographic with a lower price point and a more playful take on design, the skincare line boasts top of the line, all natural products geared towards the original Stella & Dot woman.  The successful brand family remained consistent with their business approach too: all of their lines offer customers the chance to be brand ambassadors. Proof that this incredibly successful San Francisco Company embodies girl power from start to finish.

The original power house came out with its summer line most recently. 8 years into the game, they’ve added bags, scarfs, and (most recently) tunics to their product list.

The middle child of the brand family offers everything from time pieces to Greek letters in their constantly growing collection of charms.

The latest and greatest in the Stella & Dot brand family promises a product that is “free of parabens, sulfates, phthalates, propylene glycol, synthetic fragrances and colors, chemical sunscreens, and hydroquinone.” In other words, its products exclude all the artificial stuff found in most off-the-shelf brands to save your pores some serious damage.

Text by Mackenzie Stone
Photos and Information provided by 

Clean up your Makeup bag, H&M launching a new Beauty line

Photo courtesy H&M

Photo courtesy H&M

Photo courtesy H&M

Photo courtesy H&M


When at H&M you probably see a few of the cosmetic items in the Accessories section. Well, H&M is launching a new beauty line to replace the old one. The line is planning to release in Fall 2015 and will be named simply H&M Beauty. The line will feature makeup, hair and body products, with H&M’s philosophy behind it  “value-for-money products in a specially produced design". The line will be available online and in 40 different markets. Mark those calendars!