Just recently I discovered IRO Paris after walking into a designer discount store. I found a pair of super cool trousers and a tank top. Went home happy.
I later saw the brand at Neiman Marcus San Francisco store and ever since then it's a love match. I did a little research on the brand and found that IRO Paris originally launched in 2004 by two Parisian brothers, Laurent and Arik Bitton. The brand is a favorite for celebrities like Rihanna, Anne Hathaway, and Ginnifer Goodwin. Besides the website www.iroparis.com, you can find IRO pieces at Net-a-Porter, TheOutnet, Shopbop, Polyvore and more. Few of our favorites below. Click photo to shop.
Text Juliet Belkin