Tom Ford is set to return to the city he launched his line in six years ago, New York! The presentation will take place on February 18th, 2016 during New York Fashion Week.
“When I began my own company I wanted to create clothes with the highest level of workmanship and attention to detail. Pieces that a customer would keep for life,” said Ford today in a statement. “This is one of the reasons that i launched by women’s collections in a small presentation in New York, where the audience could experience the clothes up close. In previous seasons I have presented the collections in my London showroom to the press in an informal format that allows me to speak with journalists while they view and touch the clothes. As we all know, the way in which we show clothes, not only to the press, but also to the consumer is changing. Right now, I think that a certain fluidity is necessary in regards to how we communicate with the consumer, and I have experimented with different formats recently. The most important thing to me with a presentation is that it communicates the message of the season and the point of view of the collection. Next season, it feels right to return to a format that is intimates and shows the detail of the clothes. The intimacy of small presentations affords that. We launched our first women’s collection in New York in 2010 and opened our first store there in 2007. I am very excited to present both collections in New York.”