The Ford Method

When time comes for award season, Tom Ford's clothes appear on red carpet a lot, especially on the very famous men. “One of the most effective ways Ford showcases his designs is by dressing celebrities on the red carpet, with the world’s paparazzi and social media diffusing the images globally within seconds,” says Dan Rookwood, US editor at luxury online retailer and destination. “The red carpet is his true catwalk; celebrities his models.”

Tom Ford wasn't supposed to be on stage Sunday night at the Golden Globes, he was scheduled to present collection in London. Instead, Ford arrived on stage with Julianne Moore, presenting an award.

Instead of dramatic runway stages and grand shows during fashion week, Ford chooses to dress celebrities . He shows his collections in intimate presentations to key fashion retailers and press.