Calvin Klein's new ad campaign gather Hollywood for brand appearance. You'll find close to twenty familiar faces pose and share what they do in their Calvins. #MyCalvins Returning for the ad are Justin Bieber and Kendall Jenner.
“We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation,” says Melisa Goldie, chief marketing office of Calvin Klein, Inc. “Millennials reject labels when it comes to their own identities, and they want products that are personalized and individual, which we’re achieving as Calvin Klein moves toward further establishing itself as a lifestyle-centric global brand. To do that, we have to recognize that people don’t want traditional one-sided advertising anymore. They want to participate in campaigns that capture their imagination. With this campaign, we feel we have created something that truly illustrates the future of the brand, and captures the current youth culture zeitgeist.”
Click through to see every how these celebrities are fillingin the blank of the following sentence: “I _______ in #mycalvins”