Why didn't LVMH finance a Hedi Slimane brand?

Is it maybe because they do not believe the long-term investment is worth it?

Do they really believe Celine under Slimane could double or triple the revenues?

Or maybe they are willing to beat the Saint Laurent by Vaccarello with the real mastermind behind SLP success?

In a world of fashion where "gender fluid" is passed off as a new reality, is Celine by Slimane used as a bridge-head to weaken the Gucci-Saint Laurent cash cows ?

Is it a style proposition or a tactical offense against the competitor group?

While fashion crowds discuss about the length and cut of a jacket, at the helm of LVMH they are playing very hard (and well) on the strategy side.

by Susanna Nicoletti - a fashion and luxury marketing, communication and digital senior professional in the industry with boutique consultancy